Client Overview

To combat YMYL (Your Money or Your Life)- related ranking issues, increase website organic search traffic, and adapt to Google’s helpful content updates, our top healthcare information portal in India is here to help. By logging into our website, you can easily access our trusted information and complete details on reliable medical treatments tailored especially for the Indian audience. 

Challenges Faced by the Client

1️⃣ YMYL (Your Money or Your Life) Compliance- As a health-related website, the client, faced challenges with Google’s strict content quality standards for medical information, which negatively impacted their search rankings.

2️⃣ Impact of Google’s updates for Helpful Content– Swings in ranking were caused by the site’s existing content not having authority, depth, and uniqueness.

3️⃣ Low Domain Authority (DA 34)-  A poor backlink profile affected credibility according to Google.

4️⃣ Slow Growth in Organic Traffic & Rankings – In India’s competitive search industry, important healthcare-related keywords had poor visibility.

Our SEO Strategy: How We Solved the Problem

1. E-A-T Optimization for YMYL Compliance: To address YMYL concerns, we focused on enhancing the Expertise, Authoritativeness, and Trustworthiness (E-A-T) of the site’s content.

• Expert Review & Fact-Checking: We partnered with certified medical professionals to validate and review content.

• Author Bios & Medical Citations: We added author credentials and referenced trusted medical sources, such as the National Center for Biotechnology Information (NCBI), WHO (World Health Organization), and ICMR (Indian Council of Medical Research).
• Content Updates: We help in improving outdated content with data-driven insights and practical healthy tips. This involves timely monitoring of new healthcare updates ensuring that content always remain updated with relevant information which the users are expecting.
• Adapting to Google’s Updates for Useful Content
• Reduced Keyword Stuffing: We believe that updating 7-8 words in one paragraph is of no use, this comes under keyword stuffing. We shifted focus from keyword stuffing to creating content that fosters user interaction.

• Improved Content Structure: We restructured blogs to include case studies, FAQs, and patient experiences, which align with search intent.
• Content Optimization for User Intent: We implemented thorough guidelines for various topics, such as “Shilajit Uses” and “How to Remove Tan Naturally,” to better meet searcher intent.
• Technical SEO & Performance Enhancements
• Faster Page Speed: We optimized images and improved loading speed, reducing page load time from 4.5 seconds to 2.1 seconds.

• Enhanced Internal Linking: We used topic clustering to increase page authority and improve user experience.
• Mobile Optimization: We ensured 100% mobile responsiveness by prioritizing mobile-first optimization.
• Building Links and DA Growth
• Backlink Acquisition: We earned over 400 backlinks from reputable Indian medical websites, blogs, and forums.

• PR Mentions & Guest Posts: Expert contributions were published on Indian news portals and health forums.

• DA Increase: The Domain Authority (DA) improved from 34 to 49 within six months.

Ranking & Traffic Growth

Ranking & Traffic Growth

Improvement in Keyword Rankings (March 2023 – August 2023)

Organic Traffic Growth (6 Months Progress)

Domain Authority & Backlink Growth

Results Achieved:

• Higher keyword ranks facilitate improved website organic keywords for more than 17 high-traffic keywords. 
• Stronger Authority and E-A-T compliance- Domain Authority (DA) jumped from 34 to 49.
• Doubled organic traffic- 45,890 organic visitors (119% growth in 6 months).
• Content Recognized as Helpful by Google – Positive impact from Google’s Helpful Content Updates.

Final Conclusion

We effectively increased organic exposure, adhered to Google’s YMYL criteria, and achieved sustained SEO growth in the healthcare niche in India by employing E-A-T-driven content optimization, technical SEO corrections, and high-quality link-building.

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